SEO : Submitting your Site to Directories

“Are directories still worth submitting to?” Amongst the space of free-for-all, mostly vague directories that have been devalued by the search engines, there are still a few out there that one should submit to. Places such as dir.yahoo.com and business.com, for example, are still worth the time and money to include your site in. Submitting to directories can improve your search engine optimization.

The submission process itself is straight forward, but we want to eliminate any possibility of rejection as well as choose the best fit page for our site. With this in mind, here are some things to look out for when submitting your site to these directories.

Choosing the Best Category

This sounds simple enough but you should know exactly the type of business you are in. Directories are really nothing but a collection of categories that are fairly homogenized throughout, but for the most part only at the top level. Not every directory will have the same categories and sub-categories, so you’ll have to manually find the best fit sub-category for the particular directory you are submitting to. In fact, most directories ask you to be very specific; going to the bottom-most subcategory for your submission instead of using the general category.

Always Follow the Guidelines

Directories that have a manual review process usually have a list of guidelines they want followed. If you don’t pay attention to these, your submission runs the risk of being rejected (and since most of the worthwhile directories don’t refund the submission fee, we definitely want to avoid this). Some common rules are only using your official site name for your titles, not repeating your title in the description, no caps in the description, and so forth.

Directory Domain Age

Search engines have trust issues. The age of the domain name plays a part in how high (or low) of a confidence score the search engines give to a particular site. The older the site, in theory, the higher trust the search engines confer.

HTML sitemap can improve your SEO

HTML sitemaps do have an implications from a navigation perspective, but they provide an option to search engine optimization experts who are looking to increase a websites ability to be crawled.

Homepages link-weight should be distributed optimally throughout the site ,a flat navigation structure should be tiered with the homepage. Thus , this interlinking relationship will maximize the homepage authority. A majority of people understand this concept but it only surprises us ,as to how many websites we run through have actually implemented these rules in real time.

An SEO company will always look forward to correct this important part although reconstructing a navigation is not a quick fix.

By adding a link to an HTML sitemap on the home page or simply globally in the footer, you can ensure that search engines have the ability to crawl every page on your website.Also if the sitemap is configured properly search engines will appreciate crawling throughout the site with correct anchor text which you would like to optimize the destination webaddress or URL (Uniform Resource Locator)for.Having a good Keyword assignment while creating link anchor text and titles would be a very good idea.

Website Content Planning

Website Content Planning for Search Engine Optimization This is a tutorial on website content planning that will have a positive effect in search engine optimization. The objective is to gradually increase visitors coming from search engines over a period of time while the content is continually added to your website. Bear in mind that this technique works best for authoritative and trusted websites. Simple tests to see if your website is ready include the following: Step 1. Select any post in your website or blog which you are sure is already indexed by Google. For example: http://www.canadawebexperts.ca/ Step 2. Get the title tag of that post or content. The title element is in the section and enclosed by . Step 3. Paste the title tag in Google’s search engine search box, and then press “Search.” Step 4. If you can find your post on the first page of results (not necessarily in the first position), then your website can benefit from the content planning technique discussed in this tutorial. If you are not convinced yet, you can try other posts to see if their titles rank well in Google. If your site posts are still not ranking, you can still follow the tips discussed , while you do a lot of work to get related quality links to your website. Researching high demand topics Of course, since your posts are fairly ranking well in Google, the first thing you need to do is research high demand topics for which you can write content. These are basically content ideas that will help your content planning. Below are the tips where you can find high demand topics: 1. Frequently asked questions by your readers in post comments. Take a look at the user comments on your blog or website. What are their common questions? You can extract the topics of the questions, put them in an Excel spreadsheet and then label them “High demand topics.” Example: “How do you get organic links pointing to your website?” The topic that you can list is “Getting organic links to a website.” 2. Commonly asked question in the email from your readers. Sometimes users do not write comments on the site; they just send you an email. 3. Related forums. Try visiting the most popular forum in your niche; you can find a lot of high demand topics listed in the threads. Add them to your list of “High demand topics.” 4. Related blogs. Sometimes you can visit other, related authoritative blogs, and you can get a lot of topic ideas. 5. Yahoo Answers. Go to this URL: http://answers.yahoo.com/ and then type in a broad keyword under “What are you looking for?” For example, if I am doing research for SEO-related topics, I type SEO in the box, and a lot of related questions will pop up. You can then write topics related to these common questions. 6. Brainstorming. You can find out yourself which are high demand topics for your niche. To do this, simply think and jot down as many ideas that you can remember based on your experience, and add them to your list of “High demand topics.”